I've been seeing pictures of this amazing interior on Pinterest, and I have finally delved a little further to find out what it is. It is called 'The Loft', an annual pop-up store in Amsterdam, brought to you by The Playing Circle. The Playing Circle, a design company from Amsterdam, each year base the curation of the pop-up interior on the character of a fictive and eccentric persona that they create.
The pop-up store houses an unbelievable selection of hand-picked furniture, books, art pieces, and lighting accessories to name a few... all immaculately styled to absolute design perfection. The mix of textures and colours is exquisite to look at in these photos, I can only imagine how inspiring it would be to engage with this interior in real-life. Through this incredibly created world, I can also imagine how much fun it would be to try and guess what the character that inspired this interior would be like...
The Playing Circle's idea behind such a concept is to let people see and feel how the different elements of an interior come together. In the words of the design team behind 'The Loft'; "If you’ve ever been to a lamp store, you know it sells lamps. But if you’re looking to add some serious character to your interior, say, by hanging a seven foot plane from your ceiling, it might be a good idea to first see if things fit together.".
Being a pop-up store, naturally everything is for sale... everything!!... from the carpets on the floor, the furniture pieces, to each and every book that lines the shelves. Just by going by these photos I can imagine that it would be near impossible to leave empty handed.
Source - amsterdamnext.com
Images - amsterdamnext.com, fardau.nl & thedenimdaily.com
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