Wednesday 22 April 2015

Emmaroz, a uniquely beautiful tailor's abode, by Kissmiklos

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Designer and Visual Artist Kissmiklos (Miklos Kiss) is the imaginative and creative mind behind this unique and quirky project completed in 2014. Emmaroz, a women's tailor and clothes store in Szeged, Hungary, is named after the owner's daughter. Inspired by femininity, purity and the traditional atmosphere from salons of another era, this space represents a completely redesigned world where, once inside, every aspect is true to the concept at hand.

The space is simple yet beautiful. It is bathed in two key colours, white and yellow, but then uses bursts of small colour pockets to wow the visitor and break the visual rhythm. Clusters of colourful yarns are used to decorate the small and cozy coffee corner. They purposefully resemble macaroons, further playing to that concept of traditional femininity of high tea and softly spoken conversations...

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

However, the space is not only reserved for nods to traditional femininity. Further to the use of the bright modern colours, Kissmiklos has used props, such as a swing for kids, to add a sense of play and quirkiness throughout the journey. While the space isn't big, it is perfectly planned out. The entry is incredibly welcoming and forthcoming, the user knows immediately that there is a space awaiting them above, and curiosity is created instantaneously, as the bright yellow staircase attracts the gaze. The structure surrounding the staircase is similar to a weaving loom, another nod to the simple, yet clever, concept behind the design. Emmaroz also produces clothing items for fashion designers, so the tailor store has a little shop where these pieces are displayed and sold. 

The perfection and craftsmanship with which this space is designed is both inspiring and breathtaking. And I love that it's in Szeged, in Hungary. I love finding amazing gems like this, speckled all over the world...

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Emmaroz tailor store in Hungary, by Kissmiklos - Nest of Pearls

Source - kissmiklos.com
Images - kissmiklos.com
Photography - balintjaksa.com

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